"After you reform the art of the theatre you must remake the life of the theatre.”
-E. Gordon Craig, 1910
To Re:Invent the American Theatre so it does not run on the commercial paradigm as it currently does. Instead of running on the Cineplex style system of presenting theatre, we hope to produce "great plays", as defined by the Group Theatre as being plays that are "propaganda for a better life." (Entertaining the audience is not enough, we must move them.) Under the current structure, if these plays are not immediately a financial hit, their message is not afforded the time to be seen. By structuring ourselves as an organization more akin to the ballet or even the public library, we can offer a public service that reaps success in terms of effectiveness and not monetarily. Until we have a National Theatre, we hope to help fill the void.